Hi,

Welcome to the Chameleon PR blog, maintained, edited and updated by me, Steve Harris. The intent of this blog is to track, report and talk about any and all developments in the world of social media.

Social media has had an instant impact on the PR world, and has changed the landscape quite dramatically. It's not too many months ago that a great many business professionals

Where once one knew where one stood with the client - agency - journalist mechanism, the rise of blogging has made it more possible than ever for any member of the public to become a critic, commentator or opinion-former. It's probably fair to say that the media world is still adjusting to this paradigm shift, just as it is probably equally fair to posit the theory that as blogs increase in power and popularity, so the world of traditional media and the power of the conventional journalist become diluted.

This blog will report relevant developments in the social media world, comment on their likely impact on the industry, and also hopefully build to become a resource which discusses, promotes and advises on the various social media news of the day. Please feel free to join in.

Cheers,

Steve.